Experts Aren't Free Marketing. Treat Them Like Colleagues.
Expert programs fail when they treat experts as a free marketing channel. What experts actually want, what they're worth, and five principles for a program they value.
Read articlePrincipal Developer Advocate · Microsoft
I help developers build AI agents.
I'm Henk Boelman, founder of the Global AI Community and creator of AgentCon. I build agents, test models on real tasks, and share what works, from the first model deployment to agents running in production.
From the blog
The latest articles.
You Can't Keep Up With AI. Here's What to Do Instead.
You don't need to follow every AI release. Filter by your problems, run small experiments, lean on your community, and build so you can swap models.
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Stop 67. Singapore Closes the Year.
AgentCon Singapore closes a year of 67 community-led events. A look at the local voices, hands-on learning, and partners that made it possible.
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200+
sessions delivered
30+
countries spoken in
200,000
community members
Code earns attention. Honesty earns trust. Community makes both travel further.
Next appearance
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Microsoft Ignite 2026
San Francisco, USA
What I do
Work built around people.
Notes from the work
Developers don't trust logos. They trust people.
Why developer relations works best when real people show real work, including the parts the happy path leaves out.
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Community
Turning audiences into owners.
Building a vendor-neutral network where local leaders can create global impact.
Global AI Community
Speaking
Clear stories for complicated technology.
Keynotes, technical sessions, workshops, and candid conversations with developers.
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